Katrina StrathearnFeb 194 minHow to ensure your job ad gets you the right freelance content writerFreelancer sites can be a great source of content writing, editing and project management talent for your next project. Taking a little e...
Katrina StrathearnFeb 181 minShould you imitate your competitor's content ideas?*This post was published as a guest post on Digital Drum on 17 February 2020. There is nothing wrong with keeping an eye on your competit...
Katrina StrathearnFeb 123 minSix questions to ask when you start content marketingContent marketing has been a key part of the B2B marketing landscape for many years and offers great possibilities for every business. Es...
Katrina StrathearnJan 293 minTop tips on using social media in your content marketing projectN.B: This post first appeared on The University of Surrey's Social Media blog during the author's time of employment. Each year the Unive...
Katrina StrathearnJan 273 minGet to know your freelance content writer: Katrina StrathearnOn 3 January I was delighted to be a featured writer on the Professional Copywriters' Network. What a great way to start 2017! The full a...
Katrina StrathearnJan 203 min5 things to put in your content & creative brief What to include in your creative or content brief: Adequate deadlines for completion and review Your sources of inspiration or examples A...
Katrina StrathearnJan 136 minHow to stretch your content marketing budget furtherIn today’s digitally-driven marketing environment, content marketing often occupies its own line in your marketing budget – and rightly s...
Katrina StrathearnJan 124 minFinding 'the one': tips to help your search for the right freelance content writerIf you’ve never outsourced work before, finding the right freelancer to take care of your copywriting and content needs can be somewhat d...
Katrina StrathearnJan 83 minIs formal copywriting & content writing training important?You may be asking yourself if you should invest in formal copywriting training. The short answer: Yes! There are some incredible copywrit...
Katrina StrathearnJan 15 minWhat's a content audit, and do I need to do one?What is a content audit? Relax, it's nowhere near as scary as it sounds. A content audit allows you to record the details of all the cont...
Katrina StrathearnDec 18, 20193 minA copywriter’s plea: please stop using ‘marketingese’What is marketingese? For those unfamiliar with the term, it refers to a category of boastful, over-used, and highly subjective terms or ...
Katrina StrathearnDec 15, 20194 minHow language can unlock a better working relationship with your freelancer* You can see the original post on the PeoplePerHour website from 14 December 2016, or read it below. You’ve found an amazing freelancer ...
Katrina StrathearnDec 5, 20192 min6 tips for copy-editing marketing materialsRepeat after me: copy-editing marketing messages is not optional! It doesn’t matter whether you are working with a large amount of copy f...
Katrina StrathearnNov 26, 20195 minUnearthing gold: how to engage subject experts in content creationFolk in marketing, public relations and copywriting alike will all agree: writing the content is the fun part – it’s the information gath...
Katrina StrathearnNov 13, 20193 minTop tips for creating an e-newsletter your customers will loveIt’s that time again. You’re faced with writing your next e-newsletter but you’re not sure where to start. Your engagement statistics are...
Katrina StrathearnNov 7, 20193 minHow to write valuable content that people want to refer back toNothing annoys me more than ‘clickbait’ headlines and their associated articles that promise you a solution or some incredibly useful inf...
Katrina StrathearnOct 23, 20194 minA few things you need to remember about content marketing It never ceases to amaze me how many people are involved in content marketing – from writers to your IT Director. And it has never been e...
Katrina StrathearnOct 12, 20194 minWhy (and how) someone else should be doing your content auditHaving a content marketer from an agency, or even someone else from your team not too closely involved in content, undertake the audit has s
Katrina StrathearnOct 7, 20194 minIs it better to just get content written and published than wait until it’s perfect?As my cursor hovered over ‘publish’ I felt a surge of adrenaline and a twisting in my stomach like I’d eaten a bad seafood curry. Was it ...
Katrina StrathearnAug 24, 20194 minCorporate coffee table book to content campaign: a case studyN.B: This post was first published by the author on LinkedIn on 11 February, 2016. It is very often said that time moves so quickly. It i...
