Content Marketing Blog

Freelancer sites can be a great source of content writing, editing and project management talent for your next project. Taking a little extra time to write a...

*This post was published as a guest post on Digital Drum on 17 February 2020. There is nothing wrong with keeping an eye on your competitors. After all, you’...

Content marketing has been a key part of the B2B marketing landscape for many years and offers great possibilities for every business. Essentially it involve...

N.B: This post first appeared on The University of Surrey's Social Media blog during the author's time of employment. Each year the University of Surrey has ...

On 3 January I was delighted to be a featured writer on the Professional Copywriters' Network. What a great way to start 2017! The full article is available ...

What to include in your creative or content brief: Adequate deadlines for completion and review Your sources of inspiration or examples Audience profiles or ...

In today’s digitally-driven marketing environment, content marketing often occupies its own line in your marketing budget – and rightly so given its ability ...

If you’ve never outsourced work before, finding the right freelancer to take care of your copywriting and content needs can be somewhat daunting. That elusi...

You may be asking yourself if you should invest in formal copywriting training. The short answer: Yes! There are some incredible copywriters out there, and a...

What is a content audit? Relax, it's nowhere near as scary as it sounds. A content audit allows you to record the details of all the content you produce (inc...

What is marketingese? For those unfamiliar with the term, it refers to a category of boastful, over-used, and highly subjective terms or phrases employed to ...

* You can see the original post on the PeoplePerHour website from 14 December 2016, or read it below. You’ve found an amazing freelancer to work with. They ‘...

Repeat after me: copy-editing marketing messages is not optional! It doesn’t matter whether you are working with a large amount of copy for a brochure, writi...

Folk in marketing, public relations and copywriting alike will all agree: writing the content is the fun part – it’s the information gathering that takes the...

It’s that time again. You’re faced with writing your next e-newsletter but you’re not sure where to start. Your engagement statistics aren’t as high as you’d...

Nothing annoys me more than ‘clickbait’ headlines and their associated articles that promise you a solution or some incredibly useful information and then do...

It never ceases to amaze me how many people are involved in content marketing – from writers to your IT Director. And it has never been easier to educate you...

Having a content marketer from an agency, or even someone else from your team not too closely involved in content, undertake the audit has s

As my cursor hovered over ‘publish’ I felt a surge of adrenaline and a twisting in my stomach like I’d eaten a bad seafood curry. Was it good enough? Should ...

N.B: This post was first published by the author on LinkedIn on 11 February, 2016. It is very often said that time moves so quickly. It is also often said th...