Content Strategy & Planning
Content marketing is a strategic marketing approach focussed on creating and distributing informative, relevant and useful content to your audience with the aim of building trust with your audience, demonstrating expertise and encouraging positive, profitable customer interactions.
A great content marketing strategy, when planned and executed effectively, will propel your business forward and help you connect with your audience in a more authentic and valuable way.
This service can help your business to take a more structured approach to content marketing, or to take your first steps using marketing automation. I can assist you with:
determining what your objectives and audiences are for content marketing activities
undertaking a content audit to determine what content you have, what can be repurposed, and what can be created
creating a content plan and calendar for your product launch or lead nurture programme that fits the technology and communication channels you use
I can also advise on various types of content production from film to email and printed materials to ensure they are integrated and consistent.