I believe that people want content that is fresh, easy to read, answers their burning questions and makes them feel connected - to a brand, to their place in the world and to the people around them.
I created Veracity Content to help businesses and marketers short on time and expertise to create effective, beautifully written content that does just that.
Before setting up Veracity Content, I enjoyed a twelve-year career in marketing and public relations that took me from Australia to the UK, the US and back again. I was fortunate to work in B2B and B2C roles in arts and tourism, publishing, management consultancy, SaaS and technology, and higher education with some very talented people.
As I reflected on my career in early 2016, it was clear that the thing I loved most about each role was organising ideas and creating brilliant written content, and my business was born.
I get excited pulling ideas and research together to create editorial calendars, write blogs, web pages, whitepapers - even the odd proposal. And like any good word nerd, I love sitting down with a coffee, a chocolate biscuit and a draft and taking to it with a red pen!
Why? Because after all of that work, it's a true joy to see a polished piece of content I know will spark an 'aha' moment in a reader.
Everything I do is grounded in a deep love of reading and learning that was sparked when I picked up a novel at the tender age of six. Now, I make time to update my qualifications and learning from industry experts as I believe that you can always be better.
- Katrina Strathearn
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Qualifications & Training
2019 Hubspot Academy: Content Marketing Certification
2017 E-Marketeers: Google Analytics
2017 E-Marketeers: SEO Fast Track
2016 E-Marketeers: Digital Content Strategy
2016 Society for Editors & Proofreaders (SfEP): Copy-Editing 1
2016 Society for Editors & Proofreaders (SfEP): Proofreading 1 & 2
2016 Institute of Direct & Digital Marketing (IDM): Award in Digital Copywriting
2015 Institute of Direct & Digital Marketing (IDM): Copywriting Masterclass
2015 London School of Journalism: Lifestyle Journalism Course
2008 Queensland University of Technology (QUT), Australia: Post Grad Cert. Business – PR
2004 Griffith University, Australia: Bachelor of Business – Leisure Management