My Approach

Veracity, noun [u]:
UK   /vəˈræs.ə.ti/  us   /vɚˈæs.ə.t̬i/ formal

The quality of being true, honest, or accurate

Veracity is incredibly important to me and, together with the core values of flexibility, listening, collaboration and clarity, guides my approach to all of my work and client relationships.



The Briefing Process


Years of experience in the marketing sector have taught me that you really do get what you ask for. Therefore, each piece of work starts with a clear and meaningful brief.


During our initial meeting or phone call I will ask questions to ensure I understand your needs, your audience and the greater context in which the work is taking place. I will then prepare a brief that facilitates agreement on the scope of the project, and details your exact requirements and desired outcomes.


Resources I Use


For many pieces of work, it is helpful for me to read extra material so I can better understand the job, your objectives and your audience. I welcome samples of previous work, research, supporting documentation or examples of pieces that have inspired you.


I love using Dropbox to share and transfer files - it avoids unnecessarily clogging up inboxes and worrying that emails haven't been received.


During the course of a project, I may call on the assistance of software packages such as Grammarly, Google Analytics and Google Trends to enhance the quality of my work.  


Where I Work


Generally, work is conducted remotely however, you are welcome to request that I work on your premises.

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