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About Katrina Strathearn.jpg

My Approach

Veracity, noun [u]:

UK   /vəˈræs.ə.ti/  us   /vɚˈæs.ə.t̬i/ formal
The quality of being true, honest, or accurate

I approach all of my work and client relationships guided by a steadfast commitment to veracity, flexibility, listening, collaboration and clarity.

My content planning and copywriting process keeps quality and communication at the top of the agenda while allowing me to tailor my approach to the client and the type of content we're working on.

1. Introduction meeting

This short meeting can take place over Zoom, Skype or in-person and is to help us both determine if my services are a great fit for your content project.

I ask plenty of questions about your business, the type of content you need help with, what your expectations are in terms of deliverables, your goals and objectives and how you like to work.

2. Brief & agreement

Years of experience in the marketing sector have taught me that you really do get what you ask for, so each piece of work starts with a clear and meaningful brief.

After our introduction meeting, I'll email you a client survey and a brief template which you can complete in your own time and your own words. These documents give me valuable information about your business, brand and project, and help me create a proposal for your project. I also refer back to these during our work together to ensure I'm meeting your needs.

Once you are happy with my proposal, I'll send you a work agreement and an invoice for a 30% deposit to be paid prior to starting work.  Then the fun begins!

3. Working together

Every content project is different and deserves a tailored approach that suits the type of content and the client so I'm flexible during this phase.


Regular communication is vital, particularly when you work remotely, so I like to schedule a call before I start work and again after I submit a draft to you to ensure I am on track to meet your expectations. 


When I begin, it's helpful for me to read extra material so I can better understand the work required, your objectives and your audience. I welcome samples of previous work, research, supporting documentation or examples of pieces that have inspired you.


Work is usually carried out in Microsoft Word, but I can work in Google Docs if you prefer. I often use Dropbox to share and transfer files - it avoids unnecessarily clogging up inboxes and worrying that emails haven't been received. I also use Trello for project management.

4. Delivery


Your beautiful new content will be delivered to you electronically as a Word document, in Google Docs or Dropbox. I can email your copy directly to your designers if you wish. 

I often include proofreading in my proposal as I like to ensure work is perfect before it is published or printed. This will be the last step before you sign off on your project. 

Learn more about working with freelancers

How to bring your design and copy togeth
Perfect match: how to bring your copy & design together
How to bring your design and copy togeth
How to ensure your job ad gets you the right freelance content writer
How to bring your design and copy togeth
Get to know your freelance content writer: Katrina Strathearn
How to bring your design and copy togeth
5 things to put in your content & creative brief
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