*This post was published as a guest post on Digital Drum on 17 February 2020.
There is nothing wrong with keeping an eye on your competitors. After all, you’ve got to know what’s on offer and how your competition is marketing themselves to stay abreast of industry trends and keep innovating.
However, in your efforts to be competitive are you truly competing, or are you copying?
Is emulating your competitor’s content marketing good for business?
The answer is yes and no, so let’s look at both sides of the argument.